Everyone wants a better website. Almost nobody needs one. What they actually need is harder to sell and easier to fix. Here’s the conversation I have with every new client.

I run a woodworking shop in Cortona. I also run an AI consultancy. These two things are not as separate as they sound. What happens when you apply AI operations thinking to a physical craft business.

I live in Cortona. Population: 22,000. I run a tourism platform, a woodworking shop, and an AI consultancy. Here’s what the actual stack looks like.