Writing

The first audit is never what you expect. The problems are different, the resistance is different, and the wins come from places nobody predicted. Here’s what actually happened.

After talking to dozens of local business owners, the same three mistakes come up every time. None of them are technical. All of them are expensive.

Most businesses hide their AI use. I do the opposite — and it’s become the foundation of my brand. Here’s why transparency beats secrecy every time.

From guest communications to pricing logic to post-trip follow-ups — AI handles the volume so I can handle the experience. A behind-the-scenes look at the actual workflow.

Before you buy any AI tool, subscribe to any service, or automate anything — you need to understand where you actually lose time and money. An audit is not a tech decision. It’s a business decision.

Everyone wants a better website. Almost nobody needs one. What they actually need is harder to sell and easier to fix. Here’s the conversation I have with every new client.

I run a woodworking shop in Cortona. I also run an AI consultancy. These two things are not as separate as they sound. What happens when you apply AI operations thinking to a physical craft business.

I live in Cortona. Population: 22,000. I run a tourism platform, a woodworking shop, and an AI consultancy. Here’s what the actual stack looks like.