The record
Newest first. Each line has a date and a way to check it.
Nov 1, 2026
arpicortona.com, rebuilt from scratch
Load time on a phone with a slow connection, before and after. Page weight went from 716 KB to 500 KB.
4.1 s → 0.7 s
Open arpicortona.com on your phone.
Live
Oct 6, 2026
A practical page gets quoted
For “How do I get to Cortona by train?”, Perplexity and Google’s AI cite cortonainsider.com as a source. The lesson we now use on client pages: one page, one real question, real numbers.
2 engines
Ask either engine the same question.
Live
Oct 6, 2026
Named first
For “Where can I buy handmade olive wood cutting boards in Cortona?”, ChatGPT and Google’s AI name Arpi Woodworking first.
1st
Ask it yourself, in a fresh chat.
Live
Oct 6, 2026
Our own starting score, published
Four AI engines, ten real guest questions each, about our own Cortona businesses. Fresh chats, every answer saved word for word. We named the number, then went to work on it.
5 of 40
Same questions run again after the rebuilds.
Re-test due
Nov 1, 2026
A correction on this site
This site described our test method more strictly than we actually ran it. We changed the wording in eight places the same day: fresh chats, no history, every answer saved.
8 places
The method is on the Snapshot page.
Fixed
What I do for you
Find out, fix it, measure it
Three steps, each with a finish line you can check yourself.
01
AI Snapshot, free
What ChatGPT, Gemini, Perplexity and Google’s AI say when your customers ask. Dated copies of every answer.
02
Audit
Where you lose customers, time or money, named plainly, with a fix list in priority order.
03
Build
The website and the AI setup the audit calls for, measured before and after.
Coming next
Your own AI operator
The system that runs my businesses, built for yours.
How I work
One person accountable
You write to me, and I’m the one who answers.
Evidence, not scores
Dated copies of real AI answers. No plugin numbers.
Open about AI
I tell you which tool did what, and where my judgement replaced it.
For owners who make the decisions, whose business already makes money, and who want a straight answer more than reassurance.
I’m Arpi. I moved to Cortona and built my work here from scratch, with AI as the operating system from day one. The longer story is on arpicortona.com.
Questions
Why does it cost less than an American agency?
One person working from Italy, with AI doing the repeatable parts. You pay for the judgement and the result.
Do I have to get on a call?
No. The Snapshot is done in writing. If you want to talk later, we talk.
What’s in the free Snapshot?
The exact questions I ran, what each AI engine answered, with dates, and who it named instead of you.
See what AI says about your business
No cost, no call, no obligation.

