Newest first.
Nov 8, 2026
arpi.digital, rebuilt from scratch
Google Lighthouse on a phone, three runs, middle result. Accessibility, best practices and SEO all score 100. Speed scores 71, about where the old site was, so speed is the next job here.
3 × 100
Run Lighthouse on arpi.digital yourself.
Live
Nov 1, 2026
arpicortona.com, rebuilt from scratch
Load time on a phone with a slow connection, before and after. Page weight went from 716 KB to 500 KB.
4.1 s → 0.7 s
Open arpicortona.com on your phone.
Live
Nov 1, 2026
A correction on this site
This site described our test method more strictly than we actually ran it. We changed the wording in eight places the same day: fresh chats, no history, every answer saved.
8 places
The method is on the Snapshot page.
Fixed
Oct 6, 2026
Our own starting score, published
Four AI engines, ten real guest questions each, about our own Cortona businesses. Fresh chats, every answer saved word for word. We named the number, then went to work on it.
5 of 40
Same questions run again after the rebuilds.
Re-test due
Oct 6, 2026
A practical page gets quoted
For “How do I get to Cortona by train?”, Perplexity and Google’s AI cite cortonainsider.com as a source. The lesson we now use on client pages: one page, one real question, real numbers.
2 engines
Ask either engine the same question.
Live
Oct 6, 2026
Named first
For “Where can I buy handmade olive wood cutting boards in Cortona?”, ChatGPT and Google’s AI name Arpi Woodworking first.
1st
Ask it yourself, in a fresh chat.
Live
Oct 6, 2026
Fixed because an AI told us
ChatGPT said it would not treat cortonainsider.com as an independent source: paid badges, no clear disclosure. We rewrote the pages that day and now mark paid content.
Same day
Paid listings on cortonainsider.com are labelled.
Live
Not here yet
Client results. They go up when a client agrees and the numbers are in, not before.
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