Tuscany notes

The digital setup that makes a move to Tuscany work: tax code, SPID, PEC, bank, and how to find the expat communities early. A practical order.

American guests plan Tuscan trips in a search box, in English, weeks ahead. Here is how they find an agriturismo, and how to be the one they book.

Americans ask AI in different words, with different assumptions about distance and food. Here is why American travelers need content written for how they search.

After talking to dozens of local business owners, the same three mistakes come up every time. None of them are technical. All of them are expensive.

Everyone wants a better website. Almost nobody needs one. What they actually need is harder to sell and easier to fix. Here’s the conversation I have with every new client.

I run a woodworking shop in Cortona. I also run an AI consultancy. These two things are not as separate as they sound. What happens when you apply AI operations thinking to a physical craft business.